The paid media team welcomes Matt Wilkinson as their new paid media manager.
Attracting the right customers to our brands is a top priority for the Lead Tech paid media team. Matt will help us improve lead quality by implementing and managing paid advertising campaigns alongside his team. He’ll also analyse performance data to help us continue to improve the service we deliver to our financial advice partners throughout the UK.
Matt began his career working in logistics after university. A year later, he found his calling in digital marketing, working in HMP Wolds as an account manager for Summit Media, a company that offers training and job opportunities for prisoners. This valuable experience led him to Fusion Unlimited, where he worked his way up from account manager to head of campaign performance.
Most recently, he supported Help-Link to meet their sales targets as digital acquisitions manager. A natural self-starter, keen data analyst and commercially-minded marketer, Matt will be a great asset to the Lead Tech team.
“I have over a decade of hands-on digital marketing experience across all channels, focusing on return on investment and cost per action (CPA). I’ve also spent a lot of time in the last year researching factors affecting lead quality, so I’m excited to apply and share my knowledge so Lead Tech can improve its services.”
Outside of work, Matt’s passion for rock climbing means he can usually be found at Almscliff Crag, Brimham Rocks or Caley Crag at Otley Chevin. The father of two girls also loves getting his family involved and never misses a chance to bring the kids to indoor climbing walls on rainy days.