Anyone who’s ever scrolled through Instagram will know all about social influencers. More and more brands are taking advantage of this direct link to their target audience, using their influential status for endorsements.
And it’s something that financial advisers can take advantage of too. Key industry figures with a following can all be thought of as influencers. People such as Money Saving Expert’s Martin Lewis, or pension and investment blogger Henry Tapper can provide a great recommendation for financial advisers looking for more leads.
Streaming video ads
Streaming video continues to grow as a marketing channel.
Chatbots are the clearest example of this, but with the increasing prevalence of smart speakers in peoples’ homes, and as AI becomes more sophisticated, conversational marketing will become a must for advertisers.