Building your financial advice client base is a key part of an adviser’s role regardless of the size of their business. We’ve looked at the top methods used by our financial advice partners.
Why should financial advisers explore different ways to attract clients?
Whether you want to grow your business or keep a consistent, steady flow of new client enquiries, it’s important to use a variety of methods and not just rely on one technique. This will mean your business is flexible and you can adjust your strategy if one channel stops working for you.
Networking and events
Professional networking is an established method for generating financial adviser leads. Getting out and meeting people face-to-face is the most obvious form of networking and can create trust between you and a potential client quickly. However, networking can be time-consuming and requires time and financial investment.
Traditional marketing and public relations
Traditional marketing techniques, such as newspaper ads, leaflet drops, or radio adverts can be expensive but they could open you up to an audience that you wouldn’t have otherwise connected with.
Targeting local newspapers and magazines with interesting and informative press releases or community-related stories, such as local sponsorships or charity events, can be a cost-effective way of gaining coverage and building trust in your financial advice business with your chosen audience.
Depending on your budget you may want to use paid adverts on search engines Google and Bing. This is known as PPC (pay per click) and it targets specific words and audiences selected and set by you. For instance, you could decide to pay for adverts to show when people use search engines to find financial advice in their area.
Other online paid options include display advertising across the internet and social advertising on sites such as Facebook, Twitter and LinkedIn.
If you’re on a small budget other online marketing techniques might be more cost-effective, like creating an online blog and articles to promote your services and expertise through organic search and social media sharing.
According to YouGov over 80% of the UK adult population use social media. Establishing a social media presence on Facebook, Twitter and LinkedIn is an effective way to speak to potential clients on a channel many of them are using.
As well as paid advertising, social media offers an easy way to build brand awareness, generate leads and communicate with future and existing clients.
External lead providers
Using a financial advice lead generation service can be a cost-effective and efficient way of building your client base as long as you use a company who understands your needs and targets the type of client you’re looking for.
Lead generation, but better
Lead Tech provide lead generation with expert training and support for financial advisers across the UK. We use data and insight to deliver the right clients when and where you need them.
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