Lead Tech is pleased to welcome James Story as our senior content manager
Digital marketing continues to evolve, but the written word is still at the heart of it. Our content team helps create everything from case studies to promotional emails, social media posts, landing page changes, and especially our Lead Tech blog.
James brings six years of content marketing experience to the team, starting as a digital marketing executive for a Leeds-based agency before specialising in content creation. In 2018, he became content manager for Smart Insights, a leading digital marketing e-learning platform. Now he joins the Lead Tech team to create content of all forms for financial products and brands.
“I’m tremendously excited to bring my experience to Lead Tech. Content marketing is an exciting space to explore new ideas and create resources people will benefit from. British people are always tentative when it comes to their finances, so making content that will grow customer confidence and drive their decisions will be especially rewarding.”
Outside of work, James enjoys basketball, crochet, yoga, pro wrestling, and has a keen interest in the history of cinema. As a Cinema & Photography graduate of the University of Leeds, James keeps close ties to the university by regularly taking part in alumni events and mentoring schemes.