As a small business owner, you will be aware that attracting new customers is a huge part of what you do. This not only allows you to generate more profit but also enhances your brand and builds your reputation. A major part of attracting these new customers to use your services is lead generation.
What is lead generation?
Simply put, it is the process of running effective marketing campaigns to target the people who might use your services and pull them in. It can be in many forms, including:
Social media marketing campaigns
Email marketing campaigns
Online video marketing (such as YouTube)
Outbound phone marketing campaigns
Mastering of lead generation
Lead generation is a real skill, but when done right, it is very useful. If you are serious about growing your customer base and continuing to expand, it is an area that you need to think about.
Without a constant stream of new leads, you will run the risk of going stale or simply standing still.
The cost of lead generation
Of course, you may fear that all of this may cost a lot of money.
While there will be some up-front investment, when done properly, clear financial advice will bring in more money than you spend. If you are unsure, speak with your business financial adviser for some simple financial advice on the subject.
Ways that your small business can find new leads
If you need some help on how to find those new leads, the below should get you started:
Use a lead generation company – by far the simplest and most effective way to go about it is using a professional lead generation company. This will see the best return on your initial investment, and they will do all the hard work for you! In the end, you will be left with a whole batch of new, relevant leads.
Target your audience – if you prefer to do it yourself, then the first step is to pin down who your target audience is. This will make sure that you are marketing your services to the correct demographic and see leads created that will convert into sales.
Set up a sales funnel – once you know who you will be trying to convert into new leads and have chosen how to contact them, you need a way to funnel the information received back effectively. Many small businesses will use a specific landing page, for example, to which all the potential customers contacted are directed.
Use a newsletter – once you have potential customers in your sales funnel, an email newsletter is a great way to help make them go from lead to sale. Sending out a regular newsletter is a great way to connect with them and inform them of any relevant sales that you may have on, for example. In fact, just remembering to contact them is a great tip on its own!
Lead generation for business growth
Generating new leads for your small business is critical to continued success. It will not only provide a steady stream of new customers but will also be a valuable tool if you have any hard times.
Any of the above tips are easy to implement and will make a real difference to your lead generation results.