How to effectively grow your business in the digital age

By Ryan Smith on May 24, 2018

Digital strategies to help your business succeed.

We all know how important it is for modern businesses to fully utilise all the digital channels available to them. In fact, a major part of any business’ success can be directly linked to how well it operates in the digital age.

So obviously, being aware of what this involves and being able to penetrate this market effectively will help your company show continued growth.

There are three major digital resources that you will already be very familiar with:

  • Websites
  • Blogs
  • Social media

If, by any chance, you haven’t got any one of the above in place, now is the time to take steps to implement them.

The three must-haves

All companies need a well-designed, customer-facing, and user-friendly website.

The addition of a well-written, authoritative blog will build trust with customers and show your knowledge within the arena of financial services.

Though social media is one digital tool that many will already be aware of in their personal lives, not everyone has yet to understand how to harness it for use as a successful tool for growing business. It is a superb way to interact with customers on a more personal level and help build brand awareness.

Other channels to try

If you’ve already tried all of the above, here’s some more tips on how to encourage digital business growth:

  • Invest in some professional stock photography – This is a great tip to help stimulate any social media efforts that you may already be making. People are far more likely to engage with posts that have a visual element as well as pure text. Set up an account with one of the many stock image companies online to access the photos that you need to make this happen. It is far less time-consuming and more professional than using wonky photos taken on your smartphone!
  • Use email to build awareness – Email is a fabulous tool to promote your brand and generate leads in the digital age. Before doing this, however, you need to check that your database of recipients is fully GDPR compliant! Also, make sure that you target the correct people so that you have something worthwhile to inform them about when you message them. No one likes having masses of pointless messages cluttering up their inbox.
  • Remember to manage your social media accounts – One great way to grow as a business in the digital age is to manage your social media accounts properly. Posting witty or informative content regularly and responding to comments will help you attract more followers and potential customers.
  • Become an expert – Boost your SEO efforts and try to climb the search engine rankings by pitching your company as an expert in its field. For example, financial planners could in all good faith, call themselves “financial service experts.” This would hopefully help them appear higher when someone is looking for low-cost financial advice and searches this term.

Plan for success

All businesses need to put together a coherent strategy to succeed in the digital age. This is highly likely to hold true in the future, so it is best to start now if you haven’t already.

The above tips are a great place to start and will help your company grow through greater exposure in today’s digital marketplace.

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Lead Tech provides high-quality leads for the financial advice, equity release, retirement and private medical insurance markets.

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