Can social media be your secret lead generation weapon?

By Helen Fisher on June 12, 2018

Extend your reach with social media.

The financial services sector is a little crowded these days. So rising above the noise is key to business growth. The good news for all financial services providers is that there are still plenty of consumers seeking financial advice within the sector. This means that if you can get your marketing strategy right and connect with people, then you could be the organisation that they choose for financial guidance.

There are many ways that you can achieve this through your marketing efforts, including:

  • Outbound email marketing
  • Outbound telephone marketing
  • Digital PR campaigns
  • Website effectiveness
  • Social media presence

The above are practical methods of marketing your services to people looking for financial advice.

Specifically, social media can be your secret weapon in generating new leads to help drive your business forward. The reason behind this is simple: social media offers a unique opportunity for interaction with consumers in a way that truly connects with them. It can be very effective in helping you generate new leads from these engagements.

In a survey by HubSpot, 46% of businesses reported that they found new leads from using social media.

This statistic alone should highlight why social media is worth investing in. Taking the time to build trust and rapport with potential customers through social media will certainly help people notice you. If you also remember to share valuable, useful content, then the same people will be much more likely to choose you when looking for financial advice.

The best social media channels to use

The most prominent social media channels that most financial services providers use are:

  • LinkedIn
  • Twitter
  • Facebook

You’ll note that other big social media channels, such as Instagram, are not on the above list. These are more personal channels that, in truth, are more applicable to an informal type of business.

For the financial services sector, the channels named above are the best ones to focus on. LinkedIn is great for networking within the sector to source new leads, while the other two are more B2C-based.

Once you have set up yourself or your business with these three social media channels, it just takes a little bit of planning to see success. Remember to schedule regular posts and use a tool such as Hootsuite to make this much easier. Always try to put up valuable content and aim it at the right audience for the social media channels that you use.

It’s also worth adding images to posts, especially on Twitter and Facebook, as consumers engage better when this happens. Make sure to always respond to any comments or messages, as this will build your brand reputation on social media and in the real world.

Of course, social media should be just one part of an overall integrated marketing strategy. If you would like extra help in generating new leads, get in touch with Lead Tech to see how we can work together to grow your business.

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