Why buy leads to grow your business?
Today's lead generation landscape is digital, increasingly complex and ultra-competitive. It takes specialist expertise, time and substantial budgets to succeed. Juggling lead generation while also advising existing clients and managing increasing compliance is a challenge. A successful relationship with the right lead supplier can:
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Give you a high degree of certainty
over your lead supply, the quality of your leads and your budgets.
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Free up your time
allowing you to focus on converting prospects and advising your existing clients.
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Provide data and insights
to help you make informed decisions about your business.




All our journeys are FCA consumer duty compliant
- Leads with a minimum age of 55+
- House value minimum of £70k+
- All lead criteria validated using our online equity release calculator
- National and Regional coverage available
- Full address details captured
- Additional validation questioning for booked appointments
- Fair replacement policy
- Dedicated account management support with data sharing and insights
- Discount matrix based on volume and length of commitment
How our leads are generated
Introduction
We use the introduction to frame the call, explain why we’re calling and promote your business.
Validation
This is where we qualify the consumer’s details (to validate eligibility) before capturing further insights into the consumer and their property.
Additional Data
We seek to understand the consumer’s financial motivations and goals, including expected timelines for releasing equity.
Appointment & Confirmation
Our aim is to make an appointment based on the information captured, ensuring the consumer’s criteria and intentions align with your preferred profile. Appointment time and date is confirmed on the call. Details are then shared with the consumer and the adviser, who can also access captured notes.

We are proud members of the Equity Release Council
The Equity Release Council is an industry body founded in 1991 that oversees the equity release industry to ensure safety.
Maximise your ROI
Structured best practices are proven to deliver advisors stronger returns (usually 3-5 times ROI)
Boost conversion rates
Be aware that many basic principles including call preparation and timely follow ups (along with client nurture support) can enhance outcomes.
Take your business to the next level with your tailored growth plan
Complete our form and speak with Andy Longhurst to understand how you can benefit from the Advice GuruMembers discount scheme.