Client: Trusted Local Suppliers   |   Campaign: Pay Per Click (PPC)

Working with www.trustedlocalsuppliers.org, Lead Technologies created and implemented the largest Pay Per Click (PPC) campaign ever to be used within the Google system. With over 120,00 unique variations on adverts the online marketing campaign took 6 weeks to create and over 2 weeks to upload to the system, using the advanced Google tool ‘Google editor’.

Google Quote:
The majority of the pay per click campaign utilises local terms, to create as wide a net as possible for the site, whilst maintaining local relevance to its visitors. The PCC campaign is currently averaging 100 leads per day, using both Google and Yahoo paid search engines, with the cost per lead currently standing at £5 (per lead) under forecasts.

With so much potential, there are still new heights to be reached with this PCC campaign, so watch this space.