Client: Thrill 4 Skills  |   Campaign: Viral Marketing - 'Spot the Ball' - View Viral Game

Thrills4Skills were looking for high scale brand recognition with males 18-30. They turned to Lead Technologies for viral marketing communications, and after considering several options an online game was born.

With a viral campaign, a creative approach was key, to drive recipients to pass the game from office to office, student to student..

Of 50,000 emails sent 24,427 were opened (a staggering 48.85% open rate). Of those, 6810 people clicked through (a fantastic 13.62% click through rate vs a 2% national average)

27,051 emails were passed on virally launching Thrills4Skills out wide into the public arena, starting the snowball effect which will hit thousands more, getting Thrills4Skills recognition on a vast scale.

"By utilising the html email creative, designed and put together by Lead Technologies we obtained 4.5 times the average open rate and 7 times the average click-through due to its demographic relevance and punchy aesthetics, resulting in a highly successful campaign"
Darren Ricks, Senior Account Manager, Mailtrack Media Ltd

What made it so pass-on-able? The game was competitive, involved a sexy lady, and a state of undress….the perfect pull for the target market, which was sourced through FHM subscribers data.