Client: Leeds Trinity & All Saints   |   Campaign: E-mail Marketing

Lead Technologies created a viral game for Trinity and All Saints, as part of an integrated marketing campaign, but to get people to the game required an email to promote it.

The main aim of the email was to drive students to the site, to get them involved through playing the game (so the website becomes ‘sticky’), ultimately leading them to explore the site and the services of Trinity and All Saints, with a view to them ordering their prospectus.

With an open rate 46% for the email and a click through rate of 40% - 20 times the industry standard, - the email marketing campaign was an amazing success. The impact was seen, in terms of working to Trinity and All Saint’s objectives, with 100 new requests for prospectus being made.

19.8% of users also inputted additional information, providing Trinity and All saints with further marketing data to call upon for future campaigns.