Client: Wolford   |   View live site: www.wolfordboutiquelondon.com

The Wolford brand is famous throughout the world for high quality Lingerie, Bodywear and Luxury Tights. Wolford Boutique is located near Bond Street in the heart of London’s busiest high streets.

As a brand it has kudos, but high street sales needed to be supported, so the client turned to the web, and to Lead Technologies to help grow their business online.

The brief was to redevelop the existing Wolford website to increase online exposure and sales.

Design and content was used to generate a desire to buy, based on research into customer behaviours. The site’s navigation and functionality were reworked to provide an easier route to purchase.

Alongside this a Content Management System was put in place, allowing the client to fully administrate the system and manage the site’s content internally, so that it can be a fully integrated part of the business.

So did Lead Technologies manage to raise brand awareness of Wolford online, and create a site that generated additional sales revenue?

With the redevelopment leading to an increase in online sales by 30% in 12 months, we’d say so.