Client: Wolford   |   View live site: www.wolfordboutiquelondon.com

Wolford Boutique London were experiencing a decline in high street sales, as were many traditional retailers, with the changing shopping trends, and came to Lead Technologies to try and turn the tables on sales, through their website.

The team was commissioned to manage the process of evolving their existing online business, to take it to a new level; to raise the online profile of the brand; to increase sales by 30% in 12 months.

A redesigned site resulted in:
- 200% increase in conversions per visit
- 300% increase in average order values

The key was that the design was based on extensive customer and market research, as Lead Technologies got under the skin of customer shopping behaviour to create a strategic approach to enticing them to buy.

Stephen Sheldon, Director, Wolford Boutique London was happy:
"We are astonished by the performance of our new website and sales have far exceeded my expectations. Our investment in the new site has proved a wise one, and I would recommend Lead Technologies to any company needing a new direction with their online business - they really know what they’re doing".

It was not just pretty pictures. It was tailored to suit the needs of the customer..That’s why it worked.