5 Feb 2008

Lead Technologies set the Standard for PPC management

Leads 2 Trade own a UK wide network of home improvement suppliers, and in short, generate customer enquiries through UK wide marketing activities, qualify these enquires and sell them as sales leads to their network of suppliers.

This campaign is one of the largest that Google have ever had on their system, with over 480,000 unique adverts, this campaign took 16 weeks to plan out and set-up, with the client spending between 70K and 120K a month on PPC.

This is what we achieved for our client:

• Market dominance online, Leads2Trade only launched in January 2007, with two other companies monopolising the market, within this period Leads 2 Trade have become the market leader.
• Over 6,000 qualified leads a month.
• 2/3rd the CPA (cost per acquisition) of their major competitors.