16 Jan 2008

Skechers Goes International Online With Lead Technologies

Lead Technologies have been awarded the contract to develop a multilingual international website for Skechers footwear the global footwear giant that accounts for 12% of sales of trainers in the US. This new website comes hot on the heels of the multilingual stockist’s site Lead Technologies developed for Skechers in 2007.

The site is in the early stages of development, but when completed European technical director Todd Wade wants this site to “set the standard for all future web activities going forward”. Todd felt that it was Lead Technologies’s “high standard of design and creativity” supported by the company’s “commitment to the latest in web development technologies” that made Lead Technologies the perfect partner for the ongoing development and marketing project.

The site will deliver the latest in product styles, promotions, interactivity and will be translated to over ten languages; the sites’ content will be tailored to each country based on their requirements and language.

The company will be able to manage the entire site through a bespoke content management system developed by Lead Technologies. Watch this space!