5th Feb 2007

Skechers Award Design Job to Lead Technologies

International stylish footwear brand ‘Skechers’ were looking to build a European stockists’ micro-site. They turned to Lead Technologies.

On the back of TV advertising, Sketchers wanted to point viewers to their relevant stockists, through this micro-site, to direct visitors to their flagship outlets throughout the UK and Europe.

Lead Technologies developed a simple, easy to use website that conformed to both Sketchers brand and accessibility guidelines from the US.

Integrating the latest technology into the site enabled content in eight different languages to be delivered dynamically to the end user by reading the users browser, resulting in the site appearing in their chosen language rather than English as default.

Through this one project Sketchers had opened up the accessibility to their brand across Europe, through Lead Technologies’s expertise and the use of cutting edge technology.

Todd Wade, European IT Director at Skechers USA Ltd said:"Lead Technologies have been extremely professional in their approach to the design and development of our new European website. I would highly recommend their services”.