For clients serious about gaining those elusive search engine positions, Search Engine Optimisation (SEO) must be integral to the website development and marketing strategy.

Lead Technologies’s dedicated Search Team, based in Leeds have a 5 point Search Engine Optimisation (SEO) process, to bring structure to helping you reach your targets.

1. A Diagnostic

This will include keyword research, keyword analysis, competitor analysis, market analysis, meta analysis and offsite analysis such as link popularity. The results of the diagnostic will be communicated to the client, and will dictate the nature of the Search Engine Optimisation (SEO) plan.

2. Optimisation

The plan can include meta changes, content changes, changes to the structure of the site, source code search engine optimisation (SEO), recommendations for creating new pages, link strategies to name but a few marketing tools.

3. Submissions

Lead Technologies manually submit websites to the major search engines, as this means search engine spiders are certain to crawl your site, as well as using search engine friendly tools such as Google sitemaps to help the site be indexed.

4. Position Analysis

Lead Technologies provide regular marketing reports to clients specifying the keyword positions on all the major search engines. This report also shows the peaks and troughs over time, enabling the client to see the gradual evolution of their search engine optimisation (SEO).

5. Marketing Review

Lead Technologies are committed to long term partnerships with clients, and as Search Engine Optimisation (SEO) involves a longer term strategy, constant reviews are necessary.

When Search Engine Optimisation (SEO) is undertaken strategically the results can be extremely powerful.