Lead Technologies research, develop, implement and monitor Pay Per Click (PPC) Marketing campaigns, working closely with clients from their headquarters in Leeds. Lead Technologies ensure that Pay Per Click (PPC) campaigns meet their requirements and budget.

PPC Research and Development

This includes keyword research, keyword cost per click, a comprehensive keyword analysis, competitor research, search engine demographic research, and market research to name but a few areas. Armed with data, the Pay Per Click (PPC) marketing campaign is then developed, looking at making the adverts as targeted as possible.

PPC Implementation

With implementation the search engines agreed in the development of the Pay Per Click (PPC) campaign are then tapped into. For Google, Lead Technologies use Google Editor, a system that uploads the campaign into the Google account, and allows flexibility to change parts, to be reactive to changes throughout the campaign management.

PPC Monitoring

One of the biggest jobs of Pay per click (PPC) management is the daily monitoring of keywords and ad groups. As the market is quite hostile, Cost per Click can often increase quickly in order to maintain position. Lead Technologies manage this, and in close consultation with the client maintain that maximum value for budget is maintained. Regular (easily comprehensible!) Pay Per Click (PPC) marketing reports are supplied to clients for regular analysis.

Done wrong this can be very expensive. Done properly it’s a fantastic online marketing tool.