Lead Technologies know email marketing and the experienced team based in Leeds, support clients both with complete end-to-end email marketing solutions, and individual ad hoc services.

A powerful direct marketing tool, email marketing should be an integral part of online marketing strategies.

Intrigue and Impact

An email marketing campaign’s initial purpose is to encourage the user to "click through". The design and delivery of these plays a huge part in the overall success, and Lead Technologies has experience with many triumphant campaigns which support our techniques.

Delivering creative and informative content to targeted recipients, email marketing will strongly encourage customer loyalty and boost sales/leads, whether this is through an html email, or an email newsletter (very different to a printed newsletter).

Business Benefits

Lead Technologies email marketing campaigns offer a number of advantages over traditional marketing:

• Inexpensive to produce versus printed material
• Flexible and responsive - taking days to produce rather than weeks
• Increased response rates vs Offline marketing
• Immediate response which can be analysed and reviewed
• Easy to target, track and measure
• Works with "offline" campaigns
• All the information and feedback can be captured to improve the response rate next time round

To be successful, email marketing requires a combination of traditional marketing skills and a range of new web based capabilities. At Lead Technologies we are able to offer both these key areas of experience to ensure your campaign will really help to deliver business results.