Banner advertising is a tool used to drive key audiences to your website or microsite, based on a pay per impression system when the banner is clicked on.

Widening the Net

Creating banners with highly targeted messages to place on relevant websites with heavy traffic, Lead Technologies can help clients tap into potential customers through this form of advertising, which they may not otherwise hit.

Banner advertising is very different from traditional advertising and Lead Technologies’s design house based in Leeds, are highly experienced in creating banners to be used online.

As with everything we do, Lead Technologies always utilise a design and marketing strategy when creating banners, to ensure the marketing messages are optimised, whilst the design is also to a high standard. Animated gif’s are usually used on the banners, which enable clients to portray more than one message.

Hitting Target

In using Banner advertising as a form of Internet marketing it’s crucial to be placed on the right sites, and Lead Technologies have experience negotiating coverage on some of the most popular sites in the world, so no matter where you fancy seeing your company, we will be able to assist you.

Another advantage of banner advertising is that Lead Technologies are able to track leads and sales from each individual banner, so it’s quickly clear which banners are working.

For those which aren’t we’ll either adapt or get rid of, for those which are we may recommend increasing activity. We want you to spend your budget on sites that make you money and don’t expect you to make these judgements blind.

Lead Technologies support clients in making the right decisions for their online marketing.