Affiliate marketing involves working with other websites, which have relevant audiences for your products and services, using them to drive traffic to your site.

This involves putting links (usually in banner format) on these websites, to your own, but by no means is this a simple, or adhoc approach to online marketing.

To ensure the maximum return on investment, Lead Technologies first formulate an affiliate marketing strategy and target high volume, highly relevant sites from which to link.

The Right Connections

The affiliate marketing team, based in Leeds, then negotiate the link, whether it be textual or in banner format, and the position and actual page within the sites that the link will be placed.

The Payment model is based on Cost per Sale, which means it would only cost the client if a purchase (or lead in some cases) were made.
Lead Technologies can also negotiate the cost per sale with some potential affiliates.

As well as sourcing the space, Lead Technologies also design the banners used in affiliate marketing, to ensure they are optimised for maximum marketing potential.

Knowledge & Experience

Whilst affiliate marketing is still seen as quite a new form of Internet marketing, Lead Technologies have been using it for some years, and are extremely experienced in creating, implementing and managing Affiliate Marketing campaigns.

Lead Technologies have great partnerships with some of the leading affiliate brokers in the UK and are able to facilitate all the differing needs of our clients.