A great online brand will give you a lifelong competitive advantage, reaching a global audience extremely cost effectively….Why would you not invest in this?

Getting the Basics Right

One of the first issues with regards to brand development is in choosing the right name. A name can inspire, excite, motivate, and entice. At the same time it can repel, bore, confuse and polarise. The importance of your name should never be underestimated and this is no more true than when talking about your website url.

It must be short, easy to spell, globally acceptable, unique, and of course the domain needs to be available to register.

Use Lead Technologies’s Experience

To some it's an art. To other it's a science. Here at Lead Technologies in Leeds coming up with a winning name is both.

Choosing a name that works online is not as easy as it sounds – we use consumer testing, and conduct legal, language and linguistic searches, to form the research behind our brand development suggestions – it’s much more than a lunchtime brainstorm…

The benefits of this service will only be truly seen once the name gets to market, but in the short term, you’ll receive the following benefits from working with Lead Technologies on Online brand development

• An effective, unique, global brand name
• Consumer acceptance of the proposed name
• Reduced time to market
• No trademark disputes over your branding;
• Com, .net and all local domain names registered
• Delivery on time
• No linguistic problems

Sounds good? Let us take the pressure off. Give one of the team a shout today to discuss your branding ideas. We look forward to the challenge!